SmartCEO: Kristina conducts 'business with heart'

Today is the final day of our series sharing President and CEO Kristina Bouweiri’s thoughts on Brand-Driven Leadership as part of a panel at  the 2011 SmartCEO G3 conference! We hope you’ve enjoyed the series, and learned something new about Brand Leadership.

In today’s installment,  Kristina and her co-panelists, TW Perry CEO Michael Cassidy and Horizon Consulting CEO Wanda Alexander, answer an audience question on why other companies don’t commit to the same investments in core values:

Finally, we’re including ICS NextGen President’ Ingrid Mendoza’s surprise testimonial about Kristina and how she conducts “business with heart” in giving back to the community:

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