Today is the final day of our series sharing President and CEO Kristina Bouweiri’s thoughts on Brand-Driven Leadership as part of a panel at the 2011 SmartCEO G3 conference! We hope you’ve enjoyed the series, and learned something new about Brand Leadership.
In today’s installment, Kristina and her co-panelists, TW Perry CEO Michael Cassidy and Horizon Consulting CEO Wanda Alexander, answer an audience question on why other companies don’t commit to the same investments in core values:
Finally, we’re including ICS NextGen President’ Ingrid Mendoza’s surprise testimonial about Kristina and how she conducts “business with heart” in giving back to the community: