Through resourceful and continued marketing and public relations, Reston Limousine has effectively intensified its position as a major player in the Washington DC metropolitan area and around the country — a fact that has not gone unnoticed by the industry.
President and CEO Kristina Bouweiri, recently received the prestigious Image Award at the nation’s largest limousine show and conference, The Limo Digest Show. Nominees for the award are evaluated on the best overall marketing presentation.
Using a multi-layered approach to creating Reston Limousine’s image over the past 21 years, Kristina has utilized traditional advertising, the Internet, social networking, and numerous public relations opportunities to identify Reston Limousine as the prime choice for public, private, and governmental transportation needs
Rather than catching the wave of increasing business opportunities, we feel we have been a part of creating that wave,†she says.
Kristina also was tapped as the industry’s first woman fleet owner to speak on the show’s State of the Industry panel. The show took place Nov. 7-10 in Atlantic City.